Way, way back when that wall was still upright search engine algorithms were so dumb they couldn’t work out what a page was about just from the content. So some bright spark had the ingenious idea to create a set of tags (meta tags) that inferred information about a pages content to the search engines.
Great idea, except there was nothing to stop a webmaster stuffing or spamming their Meta Tags with irrelevant, but very high traffic keywords and keyword phrases. Which of course they did with enthusiasm, you would find adult sites using words like Disney and Pokemon in their Keywords Meta Tag for the traffic!!
Today the vast majority of meta tags are worthless and those that are still considered by search engines aren’t worth that much. For example Google confers no benefit from any meta tags, so if you expect a high Google ranking from perfectly optimised keywords in your meta tags, don’t hold your breath.
Regards
Rohit Mehra
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