On Page Optimization

Keyword Analyzing, research and testing / Keyword selection

* Keyword research - It’s most important before optimizing the web pages. Beside the popular generic terms. Sure they get much more traffic. But most of the money is to be made focusing on phrases or related phrases. In other words for example don’t target “hotels” or “hotel reviews. Target “Delhi hotel reviews”, “Mumbai hotel review”, and “hotel guide Bangalore” and like that.



* Order of keywords - Some SEO experts believe that placing keywords higher on the page gives that page a boost in the search rankings. That opinion is not shared by all search engine observers, however. In general, it’s better to sprinkle the keywords throughout the on page copy in a normal writing fashion. Natural sounding content is much easier to read, and could even score as well in the search rankings as any special placements on the page.
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Rohit Mehra