FAQ of Google Engage
Program Questions & Support
* What is the Google Engage for Agencies program?
Google Engage for Agencies presents a great opportunity for small business and individuals to create a business around offering online advertisement services.It’s simple. We provide you free education to get you fit to help companies with online advertising. Then we'll provide you free AdWords coupons that let your customers get started without risk.
* What is the cost for the Google Engage for Agencies program?
Participation in the Google Engage for Agencies program is free.
* Who manages the Google Engage for Agencies program?
The program is managed entirely by Google.
Signup and eligibility
* How do I sign up for the Google Engage for Agencies program?
To sign up, fill out this application form. After you complete the application form, we'll review your application and inform you of the result.
* Who’s eligible to participate?
Anyone who wants to help their customers with online advertising is eligible. Even if you’re new to online advertising, we can offer you trainings to enhance your knowledge of Google AdWords and other relevant tools.
* Is my acceptance in the program guaranteed?
No, we can’t guarantee acceptance into the program. Our selection criteria includes size and type of business, suitability of your customers, and brand fit. Google's decision on acceptance to the program is final.
* When will my participation be approved?
After you submit your application, we’ll contact you within 2 business days.
* Do I need an AdWords account to participate in this program?
No, an AdWords account isn’t mandatory to join Google Engage for Agencies. Nevertheless, this is a program to provide online marketing services to your clients, therefore we strongly encourage you to set up an AdWords account and familiarize yourself with the benefits of online advertising.If you don’t have an AdWords account to promote your own business, but you’re managing the AdWords accounts of your customers, we strongly encourage you to open a My Client Center (MCC) account in AdWords to manage your clients’ accounts more effectively.
* What if I want to sign up but don’t have an AdWords account?
If you’re accepted to the program but don’t currently have an AdWords account, you can start learning about AdWords - you just won’t be eligible for AdWords technical support without an AdWords account.
* I have both consumers and businesses as customers - can I still participate in the program?
Absolutely. This program is designed to support you in providing online marketing services to anyone who wants to be more successful online, whether they’re businesses or consumers.
* Can I have more than one employee subscribe to the program?
The Google Engage for Agencies program has limited capacity. Although we allow more than one participating employee per company, applications are evaluated on a case by case basis and Google reserves the right to deny access to the program. The same principle applies to the members of the program.
* How do I cancel my subscription to the program?
Sign-in to your account and navigate to your edit account settings page - next to the question “Opt-out entirely from the Google Engage for Agencies program?” click the “opt-out” button.
* Will I lose access to my AdWords account if I cancel my subscription to the program?
No. Ownership of your account isn’t associated with your participation in this program. If you choose to cancel your subscription, your AdWords account will remain active.
Program training
* What training can I expect from the program?
To join the Google Engage for Agencies program, you must attend four online webinars. The goal of these webinars is to give you the knowledge to deliver your customers the best online advertising service possible. We give you practical knowledge about AdWords and online advertising, as well as strategic advice about online advertising in general.
* Can any member from my company attend the webinars?
Yes, we encourage everyone, whether you’re a webmaster, director or marketeer, to join the program and familiarize yourself with AdWords. The program has limited capacity, so Google reserves the right to deny parties access on a case-by-case basis.
Coupons
* How can I get advertising coupons for Google AdWords?
To receive the coupons, you need to sign up for the Google Engage for Agencies program, accept the terms, and take part in the introductory webinars. Once your application is accepted by Google, you’ll receive a first batch of promotional AdWords coupons for your customers.
* How do advertising coupons for Google AdWords work?
Google AdWords coupons are designed to allow businesses to try AdWords for the first time without any financial risk or commitment and so can only be used on accounts that are fewer than 14 days old. To use a coupon, a new Google AdWords account must be set up. Billing information, the coupon code, and payment options also need to be completed before an account can be activated. At the time of activation, a one-time activation fee will be charged. The amount of this charge differs per country. View detailed instructions on how to set up an AdWords account.
* How can I get more coupons?
Every company registered for the Google Engage for Agencies program receives a first batch of promotional coupons after fulfilling all necessary conditions. Additional coupons will be allocated to companies that have used half of the amount of coupons they received, introduced their clients to AdWords, and activated their campaign. Here, the terms of using AdWords vouchers applies.
* Can I use a coupon to advertise my own services?
If you’re not already advertising your business through Google AdWords, you can use one of the coupons that we offer to start your own AdWords account and advertise your services.
* I've seen companies offer an AdWords coupon to a large number of clients - can I do that too?
The companies with the ability to offer large amounts of coupons have signed a different kind of contract with Google that enables them to do so. If you’re interested in engaging in such a co-marketing partnership with Google, targeting a larger audience, please visit the AdWords Co-marketing Program website.
The Google Engage for Agencies program offers a limited number of coupons upon subscription. When you have used at least half of these coupons in active AdWords accounts (that is, accounts that are showing ads), you will be able to request more coupons. Please note that at any given point we can send you up to 50 coupons, and you will have to use at least half before we can send you more. If you need more coupons, please fill the Request Coupons form in your Coupon Dashboard.
* How do I distribute coupons?
When you sign in, you can distribute the coupons you receive under the Coupon Dashboard tab. Here, you can also see if a client has used this coupon or not.
* I’ve received coupons from this program but I also have GCP-certified individuals in my company. Shouldn’t I be getting more coupons?
The coupons you receive from the Google Engage for Agencies program are part of the benefits of this program, and are completely independent of the GCP status of your company or employees and any coupons you might be receiving from the GCP program.
* I couldn’t participate in the training, but I know all the Google products - can I still get coupons for AdWords?
Participation in trainings that you’re invited to is a condition for receiving the AdWords coupons. If you’ve missed a training session, you can still participate in the online webinar. Information about planned training activities will be posted on the Google Engage for Agencies website. When you’re unable to attend the next training, or if at the time of registration there are no trainings scheduled, we encourage you to visit the site again later to check the latest news on this topic.
Certification and trademarks
* What’s the Google Certified Partner Exam?
The Google Certified Partner Exam is a test taken over the Internet to determine your level of understanding of the Google AdWords product. Passing the exam grants you the Google Certified Partner title. More information about the program as well as learning material to take the exam can be found on www.google.com/adwords/professionals.
* I’m a Google Certified Partner. What’s the difference with this programme? And can I still sign up?
The certifications for individuals and companies are designed to showcase the expertise that you have or your company has about online advertising with Google AdWords. You can sign up for the Google Engage for Agencies program, whether or not you already have one of these certifications. In the Google Engage for Agencies program, we’ll provide you with training to get certified so that eventually you can use Google’s logo in your branded materials.
* How do I get the exam voucher for Google Certified Partner?
Free vouchers to take the Google Certified Partner exam will be distributed through the portal, in the same way that AdWords coupons for your customers are distributed.
* Can I make an announcement to my clients about my relationship with Google, and is there a logo that I can use on my website and on social media sites to advertise this relationship?
As explained in Paragraph 8 of the Google Engage for Agencies Terms & Conditions, the program’s members cannot announce any relationship with Google. Furthermore, there’s no logo that can be used for this purpose. However, we do suggest that you promote your participation to the Google Engage for Agencies program, as well as your offer for free trial coupons of Google AdWords for your clients.
Also, if you become a Google Certified Partner, you’ll receive a logo that you can use on your website, as well as a Professional Profile page. You’ll also show up our Google Partner Search Engine results, where potential customers will be looking for AdWords-certified businesses that can help them advertise online. You can find more information here.
* After I’m accepted to the program, can I call myself “certified” by Google or a “partner” of Google?
When your application to the program is accepted, you can say that you’re a member of the Google Engage for Agencies program.
Managing accounts for your clients
* How do I manage multiple accounts in Google AdWords?
Multiple accounts can be managed by using an MCC. An explanation on how to use an MCC is here.
* Can you suggest a business model that I can use to charge my customers for managing their accounts?
There are several ways in which you can generate value for your customers, as well as for your own organization, through the Google Engage for Agencies program. A first way could be to strengthen the relationship with your clients by delivering them advertising vouchers and advertising tips. A second option is to manage AdWords accounts for your clients, charging a fee for the advertising-management services you provide.
* Can I use the same payment details in all of my My Client Center (MCC) accounts and enter an AdWords coupon in every account under this MCC?
You can use the same payment details (ex: use your company’s credit card) to pay for all the managed accounts under your MCC, as long as you enter the payment details separately in each account. You can then use a different coupon on each account, provided the account isn’t older than 14 days.
* Will participation in the Google Engage for Agencies program improve my position in Google's search results?
No. There’s no link between participation in the Google Engage for Agencies program and your position in Google's search results. All regular ranking factors still apply to organic rankings and position of AdWords ads.
Privacy
* Who has access to my personal or company data?
The information you’ve shared will be protected in accordance with Google’s Privacy Policy.