Let’s start at the very beginning. You have a great idea for a business; you’ve researched the market and ideally have a business plan in place so you have a good idea what you need to do to make your business a success. Since you are reading this SEO tutorial it’s reasonable to assume your business needs a web site that you want to rank highly in the search engines (especially Google).
One of the first things you have to do is choose a domain and a business name for your web site. Even if you have your business name and domain name etc… already we advise you don’t skip the first section since there are some very important concepts and SEO techniques that we’ll be introducing.
SEO Tutorial Subjects Covered
1. Business and Domain Name Choice : You might think what’s the name of my business got to do with search engine optimization (SEO)? If you choose the correct business and domain name in the first place it makes the whole optimization process so much easier….
2. WebSite Optimization : In this section of our SEO Tutorial we’ll broadly introduce on site optimization, how to optimize your web site for better search engine rankings with good Google rankings our primary goal….
3. Title Optimization : The TITLE element of your web page (found within the HEAD) is very important, probably the most important part of a page (especially for placement in Google and Yahoo) and should ideally be optimized for a small number of keywords or phrases….
4. Meta Tags Optimization : There used to be a time when the contents of a pages Meta Tags was very important, it was around about the same time the Berlin Wall was still standing!! Today meta tags hold little value to Search Engine Optimization (SEO)….
5. Anchor Text Optimization : Google (and to a lesser degree other search engines) heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can only be attributed to anchor text and no other SEO factors….
6. SERPs Competition : Your websites Search Engine Results Pages (SERPs) are determined by various SEO factors, on page content (your body text, the title element etc…), anchor text of links to your web sites pages, the search engines algorithms tweak of the day and of course the number of websites/pages competing for that search phrase. In this section of the SEO Tutorial we’ll deal with estimating the number of competitors for a SERP….
7. PageRank PR : PageRank or PR for short seems to be misunderstood by so many that this part of our SEO Tutorial we will try to explain the ins and outs of PageRank without getting too technical….
8. Google Sandbox Effect : A lot has been written about the so called Google Sandbox Effect in SEO forums over the last year or so, but not much of it is backed up by reality or facts. Find out what the sandbox really is….
Thanx for visiting
Rohit Mehra
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