Ethical and Unethical SEO Techniques
There has been a lot of discussion in the SEO community/forums about ethical and unethical SEO techniques (or whitehat and blackhat SEO). We do not consider ourselves ethical nor unethical SEO consultants. We research ALL aspects of search engine optimization using our own domains (it would be unethical to use our clients sites for SEO tests) and have in the pursuit of SEO knowledge had more than our fair share of domains penalized/banned (most by Google). Through this free tutorial we will deal with both the recommended SEO techniques (no to low risk) and the not so recommended SEO techniques (possibly unethical to some SEO firms and high risk) detailing potential risks and rewards. It will be up to you which search engine optimization techniques you employ to your website.