Search Engine Optimization Tutorial Introduction

Welcome to our SEO Tutorial, here you will find answers to common and not so common search engine optimization questions. Unlike a lot of SEO companies we do the SEO research ourselves, avoiding the guesswork and speculation so many SEO consultants rely upon! You will not find contradictory SEO information here like you tend to find in so many SEO forums filled with clue less amateur SEOs.
To obtain maximum search engine rankings, it is essential to understand how your target audience is searching for information via search engines. When your potential visitors and customers use search engines like Google and Yahoo to find products and online services, they type a set of words or phrases, commonly called keywords or keyword phrases into the search box.
For the target audience to find your website on the search engines, your pages should contain keyword phrases that match what your target audience is actually typing into search queries (we like to state the obvious at seotutorials). For example if a page on your site is about an “SEO Tutorial” the phrase (SEO Tutorial) and its derivatives (i.e. Ethical SEO Tutorial, Search Engine Optimization Tutorial etc…) should be used throughout the text, anchor text of links and other important areas of the web pages code. Also individual keywords of a multiple word phrase should be used, so in the above example the words SEO and Tutorial should be used as much as possible throughout the text.

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Rohit Mehra