There is a direct search engine optimization benefit to using keyword rich hyphenated domain names (and directory/filenames). Google and other search engines using Googles database (AOL, Netscape etc…) will give every page of a site a fair boost for singular and hyphenated words within the domain name, even when the word isn’t used in the code. Yahoo and MSN also give a SERPs boost, but it’s much smaller than seen with Google. For example one of our consultants has a home page with their ISP. The URL is
This URL parses to “http homepage ntlworld com ooar123 search engine optimization” with the last three being important keywords. The ‘words’ homepage, ntlworld and ooar123 are not keywords important to the content and so they are not used in the content of any of the pages of the site. A search for various combinations does show that even though those words are not used in the content, just being part of the URL (domain name) is enough for Google to find those pages.
Thanx for visiting!
Rohit Mehra
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