Search Engine Optimization is broadly broken down into two parts. The first and the area you as a web site owner have most control over is on site optimization which covers everything you can do to a web sites content, domain name choice, directory structure, internal link structure, anchor text of internal links etc… The second part covers links to your website, PageRank (PR) acquisition, anchor text of external links, reciprocal link exchanges etc…
In this section of our Search Engine Optimization Tutorial we’ll broadly introduce on site optimization, how to optimize your web site for better search engine rankings with good Google rankings our primary goal.
Regards
Rohit Mehra
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